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Demographic Targeting

Our demographics solutions manages our network of audiences across multiple properties into 4 main categories:

Men
Affluent, Influential and Men in Power
Statistic
Monthly Traffic Social Coverage Reach Main Age Group
25,550,0004,000,000 2.55mil80k
25-44
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
This group has a variety of personal and social interests. Their income affords them affluent lifestyle hence this group is almost always information hungry, making them voracious media consumers. These men responds to casual and luxury outlook to living, making them excellent target audience for marketers.

 

Women
Engaged and Well Connected Female Audience
Statistic
Monthly Traffic Social Coverage Reach Main Age Group
15,000,0003,500,000 4.7mil300,000
25-44
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
Through the years, we have created strong connections with female Bahasa Melayu readers across Malaysia who are predominantly affluent urban dwellers. They enjoy fashion and follow its trend locally and globally. Most of our readers are “peer leaders” in their own right and tend to share information about products with ease, making them our most loyal, effective and best word of mouth source of marketing.

 

Youth Male
Digital Savvy, Active and Energetic Young Men
Statistic
Monthly Traffic Social Coverage Reach Main Age Group
750,000150,000 500k45k
18-25
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
These are young men from the ages of 18 – 25 who spend their day mostly dependent on devices and gadgets to access social media. Their hours on these mediums are relatively high compared to men in other age groups. These young men are outgoing and show interest in outdoor activities and are willing to try out new things. This group is apt for those launching new products or who have identified this group of men as their core target audience.

 

Youth Female
Digital Savvy, Active and Trendy Young Women
Statistic
Monthly Traffic Social Coverage Reach Main Age Group
2,250,000450,000 1.6mil175k
18-25
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
Similar to their male counterpart in the same age group, the young females ages 18 - 25 are also gadget and devices savvy and spend a lot of time on social media. They are fashion conscious and a majority is up to date with fashion trends both locally and internationally. Definitely a lucrative target for marketers to reach out to.

 

Teen Male
Teenage Male Early Adoption on Digital Exposure
Statistic
Monthly Traffic Social Coverage Reach Main Age Group
200,00070,000 200k20k
13-17
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
This young group is basically digital natives. They are a new generation of young consumers. They are very dependent on electronic devices and gadgets, and spend tremendous amount of time on social media for a variety of purposes but mostly for educational needs. Although they might not have the purchasing power, as most of them are still in school; they have the power of persuasion on their parents.

 

Teen Female
Teenage Female Early Adoption on Digital Exposure
Statistic
Monthly Traffic Social Coverage Reach Main Age Group
800,000280,000 400k75k
13-17
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
Similar to their male counterpart, this group delves more into their vast interest of fashion and entertainment. Also active in social media and the Internet, they are potential consumers for brands seeking to create brand impressions amidst the very young.

 

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