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Interest Targeting

It’s a known fact that each individual within the same demographic group is unique on his own preference. Hence, we offer interest based targeting solution for the right audience fit just right for your brand’s group targeting initiatives.

 

Entertainment
This target indulges in various aspects of entertainment, including art, celebrity gossips and enjoys reading up on the latest updates and trending happenings.
This group enjoy entertainment and art, from celebrity gossips to gallery opening and also checking out celebrity related video content that they engage in Karangkraf art and entertainment events.
Statistic
Monthly Traffic Social Coverage Reach Top Age Group

18-34
1.133M476K 2,506,000+155,000+
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at May 2016
* Source: Social Media as at December 2016
Audience Platform
 
 
Families & Parenting
Targeting young parents and families with interest in parenting, healthy family culture and core values.
This group includes the newlyweds and parents – especially focused on first time parents and young parents with primary school going children. An apt target audience for advertisers that seek to engage by appealing to this target’s immediate needs so the message is easily associated to the brand offerings, particularly advertisers who utilizes direct advertising, branded content or native ads.
Statistic
Monthly Traffic Social Coverage Reach Top Age Group

25-44
1,400,000590,000 1,330,000+50,000+
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
Audience Platform
 
 
Fashionista
Targeting fashion trendsetters
This niche group is stylish and trendy and willing to spend money on clothes, shoes, handbags, perfumes, accessories and other items that fit their fashion sense and style. For many in this group, they are more likely to buy clothes for style rather than comfort.
Statistic
Monthly Traffic Social Coverage Reach Top Age Group

18-44
1,350,000570k 10,145,000266k
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
Audience Platform
 
 
Muslimah Fashionista
Targeting the trendy and Muslimah trendsetters.
“Being modest doesn’t mean you cannot be fashionable,” is probable answer by a Muslimah fashionista when questioned about fashion. It reflects their inner “war cry” to break free from the norm and expectations. These trendy youngsters who are predominantly Malays are independent, educated and career-minded young adults. Being trendsetters, getting them to use your products first would help boost your sales.
Statistic
Monthly Traffic Social Coverage Reach Top Age Group

18-34
1.19K450K 2,665,00164,000
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at May 2016
* Source: Social Media as at December 2016
Audience Platform
 
 
Foodies
Targeting street food, mamak, family dining to fine dining enthusiasts
This group would not mind paying more for quality food. They are most likely to regularly visit cafes and restaurants and are likely to be peer leaders among their friends. Their interest stretch from DIY cooking to food dining reviews; to facts about nutrition and health.
Statistic
Monthly Traffic Social Coverage Reach Top Age Group

25-44
1.034M507K 1,445,000+108,000+
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at May 2016
* Source: Social Media as at December 2016
Audience Platform
 
 
Health & Fitness
Targeting the health conscious
They believe that a healthy body creates a healthy mind. This group would like to keep themselves updated with the latest in health and medical care. Reviews on health, nutrition and general well-being would be of interest to them.
Statistic
Monthly Traffic Social Coverage Reach Top Age Group

18-34
470,000222,000 1,445,000+128,000+
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
Audience Platform
 
 
Home & Living
Targeting the house proud and affluent market
This group of predominantly Malay homeowners is house -proud and they have exquisite tastes ranging from modern and eclectic to classic and traditional. They do not mind paying more for quality and originality. A good market for those selling to the affluent and trendy.
Statistic
Monthly Traffic Social Coverage Reach Top Age Group

25-44
551K264K 935,000+12,500+
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at May 2016
* Source: Social Media as at December 2016
Audience Platform
 
 
Tech Geek
Targeting the Techy
This audience is unique in the sense that they are young and are very technology driven. Trendsetters in their own right, they consume the latest in what technology has to offer; be it smart phones, laptops or other gadgets that would whet their appetite for the latest technology. This group is filled with active social media players and are well-connected individuals.
Statistic
Monthly Traffic Social Coverage Reach Top Age Group

18-34
1,740,000490,000 172,0004,600
* PV: Page View, UV: Unique Visitors
* Source: Google Analytics as at February 2016
* Source: Social Media as at December 2016
Audience Platform
 

 

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