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Offers over 100 recipes of modern, contemporary, traditional, Western and Eastern dishes in each issue. Invites sparks of cooking ideas as well as welcoming readers the idea of enjoying the fruits of labor with the entire family. Recipes are practical and easy to try, as it challenges your creativity in the kitchen. A useful directory for those involved in the culinary field, cakes and pastries and food processing.

Tagline : Food & Recipes / Cooking Tips / Hot Spots For Food Hunters / Food Review / Cooking Equipments
Publisher : Grup Majalah Karangkraf Sdn Bhd
Category : Cooking & Culinary Magazine
Target Audience : Female, Male 20 Years Old & Above
Frequency : Monthly
No. of Pages : 146
Cover Price : RM 7.50
Bumper : RM 10.00
Size : 21cm (W) x 27.5cm (H)
URL : www.rasa.my
Category : Women, Foodies
Topic : Trending, Resipi Pilihan, Petua Dapur, Makan Di Mana, Kata Chef, Skil & Teknik, Activiti
majalahrasa
majalahrasa
Majalah Rasa
majalahrasa
 
Magazine - Circulation
55,000
copies
Monthly - Page Views
539,087
views*
 
Magazine - Readership
165,000
readership
Monthly - Visitors
289,359
visitors*
*Source: Google Analytic as at March 2017

 

Readership Profile - Print
Magazine
Readership Profile - Online
Website / Social Media
  • Gender
    • Female
      85%
      Male
      15%
       
  • Age
    •  
  • Location
    •  
  • Household Income
    •  
  • Profession
    •  
  • Race
    •  
  • Gender
    • Female
      86%
      Male
      14%
      * Source: Google Analytics as at February 2016
  • Age
    • * Source: Google Analytics as at February 2016
  • Location
    • * Source: Google Analytics as at February 2016
  • Household Income (USD)
    • * Source: Google Analytics as at February 2016
  • Field of Employment
    • * Source: Google Analytics as at February 2016
  • Social Media - Followers
    • Facebook: majalahrasa
      258,715*
      Facebook fans
      131,299*
      Average Post Reach
      Instagram: majalahrasa
      55,299
      Instagram follower
      * Source: Social Media as at March 2017

 

Advertising Rates
Advertising Rates Specifications (Print)
Premium Position
Full Colour
       
Outside Back Cover
RM4,900
    
Inside Front Cover
RM4,500
    
Inside Back Cover
RM4,200
    
Run On Book (ROB)
Casual
3x
6x
9x
12x
Full Page
RM4,000
RM3,800
RM3,600
RM3,400
RM3,200
Half Page
RM2,200
RM2,090
RM1,980
RM1,870
RM1,760
* All advertisement rates are subjected to 6% Goverment Service Tax
Advertising Rates Specifications (Digital)
Ad Unit
Banner Size (pixel)
Weekly Rates
Leaderboard
728x90, 320x50
RM3,000
Expandable Leaderboard
728x90 to 728x200
RM3,500
Medium Rectangular
300x250
RM3,000
Expandable Medium Rectangular
300x250 to 600x250
RM3,500
In Article
500x120
RM1,500

 

Deadline
Print

Booking Deadline
6 weeks before the publication date

Material Deadline
4 weeks before the publication date

Cancellation
5 weeks before the publication date

Digital

Booking Deadline
2 weeks prior to insertion date

Material Deadline
1 week prior to insertion date

Cancellation
1 week prior to insertion date

 

Material Requirement
Print

Advertising Agencies
Digital delivery of advertisements via Quickcut / Asia On Time (AOT)
1 set of color proof

Direct Advertisers
Portable Document Format (PDF)
1 set of color proof

Digital

Format : JPG, GIF, HTML
File Size : 40kb
Resolution : 100 pixels/inch

 

Terms & Condition

  • Prime position, Booklet & Gatefold are non cancellable
  • All confirmed booking must be published within the agreed calendar year
  • A surcharge based from the normal rate will be levied for unfulfilled insertions
  • All accredited agencies will be entitled for 15% of agency commission

 

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