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'The World' of the angler is understood only by a fellow angler. Umpan supplies anglers with information, tips, hints, techniques, equipment, accessories and fishing spots you would want to explore. The magazine is rich with the sharing of experiences by anglers who made their catch either at sea, river, lake or pond. Every experience is captured ‘alive’ for this magazine from the lens of skilled photographers.

Tagline : Fishing Informations / Real Facts / Adventures Hobby & Fishing Stories
Publisher : Grup Majalah Karangkraf Sdn Bhd
Category : Outdoor Activity Magazine
Target Audience : Male & Family, 19 Years Old & Above
Frequency : Monthly
No. of Pages : 132
Cover Price : RM 8.50
Size : 21cm (W) x 27.5cm (H)
URL : umpan.karangkraf.com
Category : Men
Topic : Terbaeek, Umpan 101, Gear, Kenal Iklan, XTVT
majalahumpan
majalahumpan
Majalah Umpan
majalahumpan
 
Magazine - Circulation
25,000
copies
Monthly - Page Views
11,592
views*
 
Magazine - Readership
75,000
readership
Monthly - Visitors
7,300
visitors*
* Source: Google Analytics as at February 2016

 

Readership Profile - Print
Magazine
Readership Profile - Online
Website / Social Media
  • Gender
    • Female
      18%
      Male
      82%
       
  • Age
    •  
  • Location
    •  
  • Household Income
    •  
  • Profession
    •  
  • Race
    •  
  • Gender
    • Female
      20%
      Male
      80%
      * Source: Google Analytics as at February 2016
  • Age
    • * Source: Google Analytics as at February 2016
  • Location
    • * Source: Google Analytics as at February 2016
  • Household Income (USD)
    • * Source: Google Analytics as at February 2016
  • Field of Employment
    • * Source: Google Analytics as at February 2016
  • Social Media - Followers
    • Facebook: majalahumpan
      55,436*
      Facebook fans
      13,245*
      Average Post Reach
      Instagram: majalahumpan
      3,287
      Instagram followers
      * Source: Social Media as at December 2016

 

Advertising Rates
Advertising Rates Specifications (Print)
Premium Position
Full Colour
    
Outside Back Cover
RM4,800
    
Inside Front Cover
RM3,500
    
Inside Back Cover
RM3,300
    
Run On Book (ROB)
Casual
3x
6x
9x
12x
Full Page
RM3,000
RM2,850
RM2,700
RM2,550
RM2,400
Half Page
RM1,800
RM1,710
RM1,620
RM1,530
RM1,440
* All advertisement rates are subjected to 6% Goverment Service Tax
Advertising Rates Specifications (Digital)
Ad Unit
Banner Size (pixel)
Weekly Rates
Leaderboard
728x90, 320x50
RM2,500
Expandable Leaderboard
728x90 to 728x200
RM3,000
Medium Rectangular
300x250
RM2,500
Expandable Medium Rectangular
300x250 to 600x250
RM3,000
In Article
500x120
RM1,500

 

Deadline
Print

Booking Deadline
6 weeks before the publication date

Material Deadline
4 weeks before the publication date

Cancellation
5 weeks before the publication date

Digital

Booking Deadline
2 weeks prior to insertion date

Material Deadline
1 week prior to insertion date

Cancellation
1 week prior to insertion date

 

Material Requirement
Print

Advertising Agencies
Digital delivery of advertisements via Quickcut / Asia On Time (AOT)
1 set of color proof

Direct Advertisers
Portable Document Format (PDF)
1 set of color proof

Digital

Format : JPG, GIF, HTML
File Size : 40kb
Resolution : 100 pixels/inch

 

Terms & Condition

  • Prime position, Booklet & Gatefold are non cancellable
  • All confirmed booking must be published within the agreed calendar year
  • A surcharge based from the normal rate will be levied for unfulfilled insertions
  • All accredited agencies will be entitled for 15% of agency commission

 

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