Karangkraf, is a varied printed platform for advertisers to strengthen the marketing of their products and services to consumers. Segments of the markets are available through specific reading categories that make it easier for advertisers to target their marketing strategy to specific readers with a more accurate and cost-effective outlet.
Naturally, the Karangkraf platform is the answer for advertisers to expand their businessempire to the next level.
Karangkraf is not only strong in print, but we include in our efforts other optional platforms that runs parallel with the changing tastes of readers and technology in getting the desired information.
Karangkraf has become a brand that is trusted by the various communities in Malaysia as the preferred reading material.
The nineteen Karangkraf magazine sets have become the preferred choice of Malaysians for over 38 years. Our reading materials are produced in magazines and we stay in touch with relevant news that is in tune with local demands. Magazine readers develop very specific taste and their personality traits tend to stay loyal to a brand that is relevant to their lives, and this where we remain competitive and a cut above – our readers are loyal followers.
Additionnaly, we ensure that Karangkraf magazines are widely distributed throughout the country and is easy for readers to get their reading material anywhere. Our magazine brands are available to all walks of life and ages.
The 19 Karangkraf magazine sets have become the preferred choice of Malaysians for over 38 years
Women are known to be both the direct and indirect authority in determining the outcome of things. That is why, Karangkraf magazines resonate with the women segment that happens to belong to the most popular segment in Malaysia. With a high circulation, women magazines are most apt for advertisers to build brand to target the very consumers who owns the power to make or influence buying decisions.
Total Circulation 200,000 copies
TEENSSEGMENT / ENTERTAINMENT
Teens and entertainment is a powerful combination that is colossal in size and deeply influential. The youth segment is synonymous with entertainment and these magazines are always a much-awaited publication. Advertisers must leverage on this platform to build their products / services brands in this segment. Matching on the essence of teen’s style and needs, the advertisers brand will become the readers preferred choice.
Magazines housed in this segment have niche categories for advertisers to target, leverage and build brand. Designed simple and practical for each crafted message, content is delivered directly to the desired target group.
In line with the changing styles and tastes, the Malaysian society has very distinctive requirements for their home’s interior decoration. This platform is a reference for those are concerned with perfection when deciding on their home’s decor.
MEN & HOBBIES SEGMENT
Although the reader category for this magazine is small, this group has their own unique tastes and desires. Men today demand to own brands or products that suit their image and activities.
Reading materials provided by Karangkraf has become an icon of reference for them to obtain exclusive and practical information for everyday life.
Total Circulation 25,000 copies
The Islamic literature is gaining momentum and arresting the attention of many, especially the Malay community. Immersing into religious ilmu has become essential along with the modernization of life.
The Islamic Platform opens more room for people to attain useful knowledge for this temporary world and the hereafter.
Total Circulation 20,000 copies
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