1. They want to tap young Malay hijabis
2. To educate the target audience on their whitening serum
1. We created a contest collaboration which is Nanowhite & Mimpikita
2. We created a recruitment campaign via social media for the event
WHAT DID WE ACHIEVE?
Reached 63,556 people on Facebook
Garnered 1,969 Engagements on Facebook